The world of advertising has changed so much during my time working in property. Digital marketing is now key to maximising reach and generating influence. If an agent is just offering to put your property on Rightmove.com and wait for the phone to ring, then that agent is not offering value nor providing an effective service. And yes, unfortunately, from my experience, this is still common practice for a lot of agents with outdated tunnel vision when it comes to their marketing strategy.
Here at Henry Philips Residential, an essential element in our marketing strategy is the effective use of social media. Love it or hate it, it can’t be denied that social media allows us to reach prospective buyers who didn’t even know they were looking or people who might not have considered the area where your property is located. Social media an incredibly successful and powerful tool in our marketing armoury.
Almost one in two people on the planet has a social media account, equating to 3 billion global users per month by 2021.
That’s a lot of reach!
For each property on our file, be it for sale or for let, we allocate a healthy proportion of our marketing budget and our time to social media advertising. We have secured great applicants from Facebook and fantastic local contractors from Instagram. Not only that, but it’s also a fantastic way to build relationships with future clients and provides us with a “shop window” with a national reach.
When it comes to putting your property on the market, can you afford to sign up to an agent with an outdated marketing strategy? It may cost you less initially, but in the long term it will end up costing you more in both time and money.
If you would like to chat through how we would successfully market your property, please do get in touch.